2007年6月 - 查皮博客@blogbus - 博客大巴

2007年06月10日

《财经时报》:瑞星擅炒市场忘学法律 - [IT业界]

“毛总在腾讯做专访，马总在新浪做专访，公司里没人。”当记者打电话到瑞星公司，得到了这样的回答。
自从卡巴斯基误伤瑞星卡卡后，瑞星公司负责对外的副总裁毛一丁和市场网络部副总经理马刚就一直穿梭于各路媒体之间接受采访。
为了得到一个说法，瑞星显然这次是豁出去了。
“卡巴斯基不道歉我们绝对不会罢休。”马刚告诉《财经时报》。
从卡巴斯基误伤瑞星卡卡并拒绝道歉到瑞星再三发布火药味十足的声明，中国杀毒软件市场上国外杀毒厂商老大和本土杀毒厂商老大的PK正步步升级。
在这场口水战中，瑞星公司于5月30日发布的一份《卡巴斯基雇枪手恶意诽谤瑞星》引起了业界高度的关注。
在这份律师声明中，瑞星公司称已经掌握大量确凿的证据表明，卡巴斯基雇用论坛枪手多次恶意诽谤瑞星公司，涉嫌违反《中华人民共和国反不正当竞争法》，并构成诽谤罪，瑞星公司悬赏100万元征集更多证据，对卡巴斯基公司提起国际诉讼。
但一位再三叮嘱记者不要透露姓名的法律专家告诉记者，瑞星公司的这份声明中存在着许多问题。
“且不论卡巴斯基是否雇用枪手，光瑞星公司告卡巴斯基公司诽谤罪这一点在法律上就是完全不成立的。”他告诉《财经时报》记者。
他说，诽谤罪的主体和客体都只能是自然人，公司与公司之间的诉讼根本不可能有诽谤罪这一说。在法律上，公司与公司之间的诉讼适用的是“损害商业信誉、商品声誉罪”，瑞星公司的这份声明显然犯了一个常识性的错误。
而对于瑞星公司悬赏100万征集更多证据的做法，他也有着不同的看法。
他认为，在民事诉讼案中，证人应该是处于中立和超然的地位，悬赏收集证据的做法会直接导致证据证明力的下降。法官对于通过这种途径收集到的证据往往不予采信，瑞星公司的做法很可能会得不偿失。
此外，这份律师声明居然没有落款的事实也让人觉得颇有蹊跷。在正常情况下，律师声明都会写明某事务所某律师以及年月日，而这份声明上却一无所有。
“这次口水战的背后是中国杀毒软件市场的霸主之争。”资深分析师程宏认为。
据记者调查，目前中国杀毒软件市场大致保持了本土和国外厂商7：3的比例，即国外占据三成，国产份额则被瑞星、金山和江民三个巨头瓜分，其中瑞星占了最大的比例。而在国外厂商中，卡巴斯基则是唯一一家占有10％以上市场份额的厂商。
“我认为瑞星发布这则声明的目的不是要起诉卡巴斯基，而是一次营销行为。”程宏对记者分析道。
IT企业口水仗不是口碑营销
世道变了--由瑞星和卡巴斯基之争所想到的
知名IT评论员遭遇恐吓电话 IT圈堪比娱乐圈

Tag：瑞星杀毒软件口水仗炒作

chapi 发表于09时36分46秒 | 阅读全文 | 评论 0 | 编辑 | 分享
2007年06月09日

世界著名摄影作品 world’s famous photos - [杂七杂八]

These are indeed world’s most famous photos. Every single one of them has a great story behind, we’re trying to bring you the pictures that changed mankind. If the change was good or bad, that is for you to judge.
V-J Day, Times Square, [1945]

or “The Kiss”, at the end of World War II, in US cities everybody went to the streets to salute the end of combat. Friendship and unity were everywhere. This picture shows a sailor kissing a young nurse in Times Square. The fact is he was kissing every girl he encountered and for that kiss, this particular nurse slapped him.

Photographer: Alfred Eisenstaedt

Source: wikipedia.org
U.S. Marines raising the flag on Iwo Jima [1945]

Raising the Flag on Iwo Jima is a historic photograph taken on February 23, 1945, by Joe Rosenthal. It depicts five United States Marines and a U.S. Navy corpsman raising the flag of the United States atop Mount Suribachi during the Battle of Iwo Jima in World War II.

The photograph was extremely popular, being reprinted in thousands of publications. Later, it became the only photograph to win the Pulitzer Prize for Photography in the same year as its publication, and ultimately came to be regarded as one of the most significant and recognizable images of the war, and possibly the most reproduced photograph of all times.

Photograp from: Joe Rosenthal

Source: wikipedia.org
Tourist Guy [2001]

The tourist guy, is an Internet phenomenon consisting of a photograph of a touristPhotoshopped pictures after the September 11, 2001 attacks. The tourist was identified as Péter Guzli.

Soon after 9/11 an image showing a tourist while an airliner was about to hit the building beneath him circulated on the Internet. It was claimed that the picture came from a camera found in the debris at Ground Zero. The picture won a best 9/11 Photoshopped picture contest.
The Power of One [2007]

This picture won the Pulitzer Breaking News Photography 2007 award. Photo’s citation reads, “Awarded to Oded Balilty of The Associated Press for his powerful photograph of a lone Jewish woman defying Israeli security forces as they remove illegal settlers in the West Bank.?

Photographer:Oded Balilty (Associated Press)

Source: www.photojournalism.org
Stricken child crawling towards a food camp [1994]

The photo is the “Pulitzer Prize? winning photo taken in 1994 during the Sudan Famine.
The picture depicts stricken child crawling towards an United Nations food camp, located a kilometer away.
The vulture is waiting for the child to die so that it can eat him. This picture shocked the whole world. No one knows what happened to the child, including the photographer Kevin Carter who
left the place as soon as the photograph was taken.
Three months later he committed suicide due to depression.
Photographer: Kevin Carter
Source: Wikipedia.org
St. Paul’s Cathedral during the Blitz [1940]

The ‘Second Great Fire of London is commemorated in a famous photograph taken from the roof of the Daily Mail building by Herbert Mason, in which the dome of St Paul’s Cathedral rises above clouds of black smoke.

Photographer: Herbert Mason

Source: wikipedia.org
Reichstag flag [1945]

Soviet Union soldiers Raqymzhan Qoshqarbaev and Georgij Bulatov raising the flag on the roof of Reichstag building in Berlin, Germany in May, 1945.

Photographer: Yevgeny Khaldei (1917-1997)

Source: wikipedia.org
Portrait of Winston Churchill [1941]

This photograph was taken by Yousuf Karsh, a Canadian photographer, when Winston Churchill came to Ottawa. The portrait of Churchill brought Karsh international fame. It is claimed to be the most reproduced photographic portrait in history. It also appeared on the cover of Life magazine.

Photograp from: Yousuf Karsh
Omayra Sánchez [1985]

Omayra Sánchez was one of the 25,000 victims of the Nevado del Ruiz (Colombia) volcano which erupted on November 14, 1985. The 13-year old had been trapped in water and concrete for 3 days. The picture was taken shortly before she died and it caused controversy due to the photographer’s work and the Colombian government’s inaction in the midst of the tragedy, when it was published worldwide after the young girl’s death.
Nagasaki [1945]

A first for the general public, the picture of the “mushroom cloud? is a very accurate approximation of the enormous quantity of energy spread below. The first atomic bomb, released on August 6 in Hiroshima (Japan) killed about 80,000 people, but it didn’t seem enough because the Japanese didn’t surrender right away. Therefore, on August 9 another bomb was released above Nagasaki. The effects of the second bomb were even more devastating - 150,000 people were killed or injured. But the powerful wind, the extremely high temperature and radiation caused enormous long term damage.

Photographer: U.S. Air Force

Source: japaneselifestyle.com.au
Muhammad Ali versus Sonny Liston [1965]

This picture is one of the most famous moments in sporting history! It shows Cassius Clay knocking out Sonny Liston (former heavy weight champion) in the first minute of the first round, in a rematch (Muhammad won the match the year before after Sonny resigned to defeat complaining of a shoulder injury).

Speculations circulated about Liston’s fall, many spectators considered the bout fixed, even the FBI investigated the case. Some say while preparing for the fight, Liston was visited by Black Muslims who threatened to kill his daughter Eleanor if he should win the rematch, others say Liston lay down for money.
Migrant Mother [1936]

For many, this picture of Florence Owens Thompson (age 32) represents the Great Depression. She was the mother of 7 and she struggled to survive with her kids catching birds and picking fruits. Dorothea Lange took the picture after Florence sold her tent to buy food for her children. She made the first page of major newspapers all over the country and changed people’s conception about migrants.

Photographer: Dorothea Lange

Source: life.com
Michael Dukakis [1988]

Michael Dukakis was the Democrat’s proposal for Presidency and so, George Bush’s opponent in the 1988 elections. The picture below was taken at a General Dynamics plant in Michigan, hoping that it would consolidate the Democrat’s public image, but he was no match for the World War II pilot George Bush, so his plan didn’t quite work.

Photographer: AP
Looking Down Sacramento Street [1906]

Picture was taken April 18, 1906. It is the most famous photo of the destruction of San Francisco by earthquake and fire on April 18, 1906. After his camera was damaged during the earthquake, Arnold Genthe borrowed a hand-held camera from George Kahn, his dealer, and started taking pictures of the disaster. The most memorable is this one, showing enormous clouds of smoke ominously approach, buildings’ facades collapsed from the quake, and residents standing and sitting in the street…

Photographer: Arnold Genthe
Loch Ness Monster [1934]

Stories about a monster in Loch Ness have been around since 565, but only when this picture was taken and showed to the world in 1934, “Nessie” began to be the object of contradiction, research and turism.

The interest for the creature ended in 1994 when Christian Spurling, admited it was a fake made by

his father, Marmaduke Wetherell. They made a wooden monster, Ian took the picture and they convinced Robert Kenneth Wilson (the village doctor), to tell the world he shot the picture.

Photographer: Ian Wetherell

Source: wikipedia.org
Lenna [1972]

Lenna is the name given to a standard test image cropped from a Playboy magazine centerfold picture of Lena S?derberg who posed for the November 1972 issue. The image is the most widely used test image for all sorts of image processing algorithms.

The picture’s history was described in the May 2001 newsletter of the IEEE Professional Communication Society:

“Alexander Sawchuk estimates that it was in June or July of 1973 when he, then an assistant professor of electrical engineering at the University of Southern California Signal and Image Processing Institute (SIPI), along with a graduate student and the SIPI lab manager, was hurriedly searching the lab for a good image to scan for a colleague’s conference paper. They got tired of their stock of usual test images, dull stuff dating back to television standards work in the early 1960s. They wanted something glossy to ensure good output dynamic range, and they wanted a human face. Just then, somebody happened to walk in with a recent issue of Playboy.

The engineers tore away the top third of the centerfold so they could wrap it around the drum of their Muirhead wirephoto scanner, which they had outfitted with analog-to-digital converters (one each for the red, green, and blue channels) and a Hewlett Packard 2100 minicomputer. The Muirhead had a fixed resolution of 100 lines per inch and the engineers wanted a 512 × 512 image, so they limited the scan to the top 5.12 inches of the picture, effectively cropping it at the subject’s shoulders.”

Photographer: Playboy

Source: wikipedia.org
Kim Phúc - The napalm girl [1972]

The girl in the picture is Phan Th? Kim Phúc also known as Kim Phuc (born in 1963), a nine-year old running naked and severely burned on her back by a napalm atack.

Photographer Huynh Cong Ut, known by his colleagues as Nick, was working there as a photo journalist for Associated Press at the time and took a number of photographs of the villagers trying to escape the napalm. This one, epitomising the savagery and tragedy of the conflict, won him the coveted Pulitzer Prize and became one of the most published photos of the Vietnam war.

The boy is her older brother Tam who survived the attack but lost an eye. Ut (the photographer) poured water onto the young girl and took her and some of the other children to a hospital near Saigon where she spent fourteen months recovering from the horrific burns to her skin.

Later, the girl studied medicine and now she; a UNESCO member living in Canada.

Photographer: Huynh Cong Ut (Associated Press)

Source: wikipedia.org
Kent State [1970]

The news that Richard Nixon was sending troops to Cambodia caused a chain of protests in the U.S. colleges. At Kent State the protest seemed more violent, some students even throwing rocks. In consequence, The Ohio National Guard was called to calm things down, but the events got out of hand and they started shooting. Some of the victims were simply walking to school, and, more dramatically, one wasn’t even a student, but a 14 year old runaway. Mary Ann Vecchio was sent to her family in Florida and her death was commemorated in a TV movie and a Neil Young song.

Photographer: John Paul Filo

Source: sinomania.com
How Life Begins [1965]

One of the first pictures taken with the endoscope. It shows a fetus in a pregnant woman. The picture was taken by Lennart Nilsson and showed to LIFE’s editors, they demanded that witnesses confirm that they were seeing what they thought they were seeing. The picture was considered many years the symbol of humanity.

Photographer: Lennart Nilsson

Source: life.com
Hitler in Paris [1940]

Adolf Hitler visits Paris with architect Albert Speer (left) June 23, 1940

Photograp from: National Archives and Records Administration

Source: Heinrich Hoffman Collection.

Hindenburg dirigible disaster [1937]

It is said this picture killed an industry. On May 6, 1937, the Hindenburg dirigible exploded killing 35 of the 97 people aboard. The incident killed the zeppelin travel industry, which was, at the time, considered the safest mode of air travel available. The funny thing is that it wasn’t the worst zeppelin accident but the only one cought on a picture…

Photographer: Murray Becker

Source: wikipedia.org
Footprint on the Moon [1969]

On July 20, 1969, Neil Armstrong put his left foot on the rocky Moon. It was the first human footprint on the Moon. They had taken TV cameras with them. The first footprints on the Moon will be there for a million years. There is no wind to blow them away.

Photographer: Edwin (Buzz) Aldrin

Source: nasa.gov
First X-ray [1896]

In 1901 Wilhelm Konrad Roentgen was the first recipient of the Nobel Prize for Physics, and he truly deserves his place in history because his discovery revolutionized the medical world. A series of experiments helped him notice that barium platinocyanide emits a fluorescent glow. Combining his observation with a photographic plate and his wife’s hand, he made the first X-ray photo, and thus, made it possible to look inside the human body without surgical intervention.

Photographer: Wilhelm Konrad Roentgen

Source: life.com
First photograph [1826]

Actually this is the earliest surviving photograph, c. 1826. It required an eight-hour exposure, which resulted in sunlight on both sides of the buildings.

Photographer: Nicéphore Niépce’s

Source: wikipedia.org
First Flight [1903]

December 17, 1903 was the day humanity spread its wings and rose above the ground - for 12 seconds at first and by the end of the day for almost a minute – but it was a major breakthrough. Orville and Wilbur Wright, two bicycle mechanics from Ohio, are the pioneers of aviations, and although this first flight occurred so late in history, the ulterior development was exponential.

Photographer: Library of Congress

Source: first-to-fly.com
Fire on Marlborough Street [1975]

On July 22, 1975, photograph Stanley J. Forman working for the Boston Herald American newspaper when a police scanner picked up an emergency: “Fire on Marlborough Street!”

Climbed on a the fire truck, Forman shot the picture of a young woman, Diana Bryant, and a very young girl, Tiare Jones when they fell helplessly. Diana Bryant was pronounced dead at the scene. The young girl lived. Despite a heroic effort, the fireman who tried to grab them had been just seconds away from saving the lives of both.

Photo coverage from the tragic event garnered Stanley Forman a Pulitzer Prize. But more important, his work paved the way for Boston and other states to mandate tougher fire safety codes.

Photographer: Stanley J. Forman

Source: bbc.co.uk
Execution of a Viet Cong Guerrilla [1968]

This picture was shot by Eddie Adams who won the Pulitzer price with it. The picture shows Nguyen Ngoc Loan, South Vietnam’s national police chief executing a prisoner who was said to be a Viet Cong captain. Once again the public opinion was turned against the war.

Photographer: Eddie Adams

Source: life.com
Eagle Nebula [2000]

Star forming pillars in the Eagle Nebula, as seen by the Hubble Space Telescope’s FPC2. These eerie, dark pillar-like structures are actually columns of cool interstellar hydrogen gas and dust that are also incubators for new stars. The pillars protrude from the interior wall of a dark molecular cloud like stalagmites from the floor of a cavern.

Photographer: Hubble

Source: nasa.gov
De Gaulle [1942]

WWII French General Charles De Gaulle

A WWII photo portrait of General Charles de Gaulle of the Free French Forces and first president of the Fifth Republic serving from 1958 to 1969.

Photograp from: Office of War Information. Overseas Picture Division.

Source: wikipedia.org
Dalí Atomicus [1948]

Philippe Halsman is the first photographer who made a career making pictures with people jumping. One of the most famous “jumpers” was Dalí. The photo represents the atomic era (scientist said every particle is in suspension) and Dalí’s “Leda Atomica” (work of art behind the cats - unfinished yet).

For this picture there were necessary about 28 jumps, a room full of assistants throwing cats and buckets of water in the air.

Photographer: Philippe Halsman

Source: wikipedia.org
Che Guevara [1960]

Famous photograph of Che Guevara was taken on March 5, 1960 by Alberto Korda at a funeral service for victims of the La Coubre explosion, it was published seven years later. Che Guevara was 31 at the time of the photo.

Photographer: Alberto Korda

Source: wikipedia.org
Burning Monk - The Self-Immolation [1963]

June 11, 1963, Thich Quang Duc, a Buddhist monk from Vietnam, burned himself to death at a busy intersection in downtown Saigon to bring attention to the repressive policies of the Catholic Diem regime that controlled the South Vietnamese government at the time. Buddhist monks asked the regime to lift its ban on flying the traditional Buddhist flag, to grant Buddhism the same rights as Catholicism, to stop detaining Buddhists and to give Buddhist monks and nuns the right to practice and spread their religion.

While burning Thich Quang Duc never moved a muscle.

Photographer: Malcolm Browne

Source: wikipedia.org
Born Twice [1999]

An experimental – and controversial – procedure for treating a crippling birth defect in the womb offered Trish and Mike Switzer the only chance that their daughter would walk like other children. But the fetal surgery posed a fatal dilemma: Their baby could die before she was born.

Photographer Max Aguilera saiud about this photo: “During a spina bifida corrective procedure at twenty-one weeks in utero, Samuel thrusts his tiny hand out of the surgical opening of his mother’s uterus. As the doctor lifts his hand, Samuel reacts to the touch and squeezes the doctor’s finger. As if testing for strength, the doctor shakes the tiny fist. Samuel held firm. At that moment, I took this “Fetal Hand Grasp” photo.

As a photojournalist, my job is to tell stories through pictures. The experience of taking this photograph has had a profound effect on me, and I’m proud to share this moment with you”

I’m not really sure about this but from what i remember, after this picture abortions were banned in UK. Please correct me if i’m wrong.

Photographer: Max Aguilera-Hellweg

Source: outofrange.net
Body of Che Guevara [1967 ]

After capturing and executing Che in 1967, before bury him in a secret tomb, the executioners made a group photo with the body, to demonstrate the people that EL GRAN CHE is dead. The picture actually made him a legend, his admirers said he had a forgiving look on his face and compared him with Jesus.

Photographer: Freddy Alborta

Source: Wikipedia
Bliss [2000]

Bliss is the name of a photograph of a landscape in Napa County, California, east of Sonoma Valley. It contains rolling green hills and a blue sky with stratocumulus and cirrus clouds. The image is used as the default computer wallpaper for the “Luna” theme in Windows XP.

The photograph was taken by the professional photographer Charles O’Rear, a resident of St. Helena in Napa County, for digital-design company HighTurn. O’Rear has also taken photographs of Napa Valley for the May 1979 National Geographic Magazine article Napa, Valley of the Vine.

O’Rear’s photograph inspired Windows XP’s US$ 200 million advertising campaign Yes you can.

Photographer: Charles O’Rear

Source: wikipedia.org
Betty Grable [1942]

World War II was a harsh time for everyone, and of course, the most affected were those involved in combat. Taken away from their families and home lands, the American men were eager to hear from home, but, unfortunately, mail didn’t come very often, and when it did, it may have contained a Dear John letter.

Their salvation appeared in 1942 with Betty Grable – her beauty, charm and sexy legs reminded the boys what they were fighting for, and so, the war became a little less unbearable.

Photographer: 20th Century Fox

Source: life.com
Albert Einstein [1951]

Albert Einstein is probably one of the most popular figures of all times. He is considered a genius because he created the Theory of Relativity, and so, challenged Newton’s laws, that were the basis of everything known in physics until the beginning of the 20th century. But, as a person, he was considered a beatnik, and this picture, taken on March 14, 1951 proves that.

Photographer: Arthur Sasse, ? Bettmann/CORBIS

Source: nital.it
A Great Day in Harlem [1958]

A Great Day in Harlem is a black and white group portrait of 57 jazz musicians.

Art Kane, a photographer working for Esquire magazine, took the picture at around 10 a.m. in the summer of 1958. The musicians had gathered on 126th Street, between Fifth and Madison Avenues in Harlem, New York City.

Jean Bach, recounted the story behind it in her 1994 documentary film, A Great Day in Harlem. The film was nominated in 1995 for an Academy Award for Documentary Feature.

The photo was also a key object in Steven Spielberg’s film, The Terminal.

Photographer: Art Kane

Source: wikipedia.org
2Pac before the shooting [1996]

The famous photograph of Shakur and Suge Knight just moments before the shooting.

Photographer: -

Source: wikipedia.org

The lynching of young blacks [1930]

This is a famous picture, taken in 1930, showing tho young black men accused of raping a white girl, hanged by a mob of 10,000 white men. The mob took them by force from the county jailhouse. Another black man was saved from lynching by the girl’s uncle who said he was innocent. Even if lynching photos were designed to boost white supremacy, the tortured bodies and grotesquely happy crowds ended up revolting many.
Photograp from: Brettman/Corbis
Source: life.com

Tag：世界摄影 photo

chapi 发表于18时37分30秒 | 阅读全文 | 评论 2 | 编辑 | 分享
2007年06月09日

Google收购Feedburner将如何影响Feed营销市场 - [IT业界]

Google收购Feedburner将如何影响Feed营销市场
Google对FeedBurner的收购在数周的猜测之后，终于尘埃落定。6月1日消息终于在双方的官方Blog上得到了确认。关于收购的细节，之前已经谈论了不少。今天我们要来看一看，这项收购对于Feed营销这个新兴的市场会带来什么样的影响。
首先，从营销角度来说，Feed营销将和其他成熟的网络营销在形式上趋于统一。我们知道，每一种营销渠道和传播媒体，都有一套的自己的运作模式。但是对于Feed这样一个全新的网络渠道，重新建立一整套完善的运作模式显然成本太高。这样一来，依托传统网络广告运作方式，根据Feed的自由特点加以优化无疑是最好的捷径。Google收购FeedBurner正是这一趋势的最好体现。如果我们用Blogger.com来对应FeedBurner的Feed内容；用AdSense来对应FeedBurner的AdNetwork；用Google Analytics来对应FeedBurner的统计，就可以清晰的看到，Google正把一条基于Feed的产品链无缝植入自己非常成熟的商业运作模式中，使其也能够在同样的模式中为Google产生效益。
其次，Google对FeedBurner的收购也加速了Feed营销走向主流，Feed营销的市场规模将日益扩大。Feed订阅方式比网页浏览或者Email等方式有更高的效率和更大的自由度，所以它成为网络信息传播的主要方式本是势之所趋。FeedBurner已经为这一天的到来作了非常多的贡献，而Google收购FeedBurner后，也会利用自己庞大的品牌效应和绝对优势的网络广告市场份额来进一步推动Feed在网络营销中的应用。Google的理由很简单：增加收入。而对于Feed营销本身来说，也可以在这个过程中让自己越来越成熟。
最后，Feed营销现有的市场结构也将会收到重大的影响。类似Pheedo以及TextLinkAds的Feedvertising等现有的类似服务可能都会受到影响。他们很有可能在纵向上深化或者改变其现有的服务，以避免和GoogleBurner发生正面的竞争。而Yahoo、MSN等Google的主要竞争对手则会通过收购或研发加速这方面产品的发展，使自己不至于完全失去这方面的市场。
还有有几点相关的具体变化，我们大约也可以预见：
- Feed广告中的内容发布者和广告主的门槛都会大大降低，Google的Feed广告将成为一个参与人数众多的服务；
- Feed广告的计价方式将由FeedBurner目前的CPM展示计价逐渐转变为CPC点击计价方式，以适应中小广告客户的需求；
- 数量众多的中小网站会因为Google提供的Feed广告服务而为自己的网站加入Feed功能。
消息确认：Google收购FeedBurner
Google收购FeedBurner的传言已经被确认。交易的金额为1亿美元左右，交易方式为现金。对于这个10倍于收入，6倍于总VC投入的收购价格，FeedBurner的创建者及其投资者应该都会非常满意。目前这项交易正处在协议的签订阶段，将在两至三周内完成。

Tag：Google 收购 Feedburner Feed 营销

chapi 发表于17时11分55秒 | 阅读全文 | 评论 0 | 编辑 | 分享
2007年06月09日

周鸿祎的江湖：面子，里子及圈子 - [IT业界]

周鸿祎的江湖：面子，里子及圈子

作者：吴志强 | 出处：17Tech.COM |

　　周鸿祎是最早称呼中国互联网界是“江湖”的。周鸿祎也从来不惮于江湖人士的“美誉”。江湖的所谓美誉，在于它折射了一种快意恩仇的胸襟，或者是“虽千万人，吾往矣”的气势，这种境界，应该说是“江湖”的面子。周鸿祎笑纳了江湖的“面子”，实际上在积累所谓替天行道，行侠江湖的资本。但当有人触及到其江湖的本质，或者说就是周鸿祎的“里子”的时候，周当然勃然大怒，因此有了“这个社会上谁的屁股都不干净”的名言。

　　面子是江湖的面子，里子也是江湖的里子，但为什么只要自己的面子，而对自己的里子却遮遮掩掩，实际上这让人想起一个成语，那就是“大公无私”，新的解释是这样的：公和私是相对于官家和百姓而言的，说白了就是“只许州官放火，不许百姓点灯”。换句话讲，就是好事都是我的，坏事都是你们的。或者是最起码我是好的，最不济大家都是坏的。

　　这很容易与周鸿祎目前的反流氓行为挂上钩，再往细里追究，我们会惊讶的发现，其不但思维和言行具备了江湖的特性，甚至在原本纯洁的互联网业界建立了一套完善的行之有效的江湖体系。在这套体系的暗流之下，作弊，虚假，讹诈，转移无一不在冲击着业界的正常发展和理念，并对整个业界的风气造成极大的破坏，我们将在本篇文章里，阐述周鸿祎的面子，里子以及圈子体系。

　　周鸿祎的面子

　　京华时报曾经对周鸿祎有一次普鲁斯特问卷调查，其中一个问题是：你最痛恨别人的什么特点？周弘祎的回答是：伪君子，像岳不群(《笑傲江湖》中的人物)那种，又当婊子，又要立牌坊的。想当坏人，你就直接告诉人家你是坏人，这种人我还不讨厌；另外的一个问题是问周鸿祎最轻视的两个人是谁，周的回答是百度的李彦红和cnnic的毛伟。周鸿祎实际上非常清楚的告诉大家，他痛恨伪君子，他不是伪君子，他的竞争对手是他痛恨的那种人，他们是伪君子。

　　伪君子实际上是对面子和里子割裂对立自相矛盾的一个不错的注释。所以当“伪君子”这个词被越来越频繁的指向或者暗示周鸿祎，越来越背离风光的“面子”并触及“里子”的时候，周鸿祎的尴尬以及由此带来的气愤可想而知。在一纸公函将雅虎中国告上法庭之后，更是出乎所有人想象，齐虎公司给全国媒体通发了一封律师函，所有互联网圈子的相关不相关的记者，均被告知，勒令禁止刊载对其“伪君子”行径质疑的报道，随后再通发一次律师函，内容是如果刊发，那么法庭上见。

　　为了告诉大家自己不是伪君子，不惜动用几百封的律师函，这在中国历史上起码是一个比较特殊的案例。仅此一例，即可看出周鸿祎对面子的重视程度。有人说，周鸿祎的问题永远不是事实的问题，而是面子问题。但让大家困惑的是，周的面子永远不以事实为依据，而以他给大家的表象为依据。面子与事实是分裂的，甚至对立的。

　　拿一个小事来附证一下，在周鸿祎跟雅虎美国第一次闹翻的时候，就开始对外宣称自己将离开，好像不是杨致远嫌周鸿祎不好，而是周鸿祎嫌老板不好。这样一来，丢了饭碗还好没丢面子。如果是既丢饭碗又丢面子，传出去下一碗饭不好找，名声不好。事实上，从周鸿祎去idg做所谓的合伙人之后，一系列的文章把他塑造的形象正是敢做敢为，挂冠而去，再创大业。这是周鸿祎喜欢笑纳的，所以当雅虎认真起来要追究的时候，周鸿祎会说：除非你派个杀手把我杀了。言下之意，简单化就是我要面子，但不惧死，奈何以死惧我，所以说雅虎中国在整个事件的过程中，显得有些天真或者冒傻，用职业的道德动了周的面子，殊不知为了面子，他连命是都不想要了。

　　大家都知道，面子这东西，说白了总是为了里子。面子在外，里子在内；面子一定要最大化，做大面子，才好为里子服务。面子可以说得天花乱坠，言不及题，而里子说不得更碰不得。这是一种分裂对立的矛盾存在，一个人如果总是用一种假冒的尊严陶醉自己，自己跟自己作秀，明知一切都是假的，但是却显得很满足，这种掩耳盗铃式的症状，经常导致面子跟尊严决裂，极端爱面子的人，难免带有白日梦的症状，游离于神经分裂症患者与正常人之间。

　　所以我们有必要探讨一下，为了什么样的里子，周弘一宁愿付如此代价维护面子。

　　周鸿祎的里子

　　笔者在前段时间的一次大会间隙，蒙周鸿祎看重，赐我一张名片。上面的抬头确有不凡之处，其一赫然印有“天使投资人”的头衔。印象中老师的名片不印“灵魂工程师”，护士的名片也不会出现“白衣天使”，如果不是天使投资这个行业的特殊意义，那么最起码可以从周鸿祎这点上看出他对“天使”头衔的格外看重。实际上这还可以归纳到上述的面子问题，只是“天使”这个词最近被周鸿祎在一系列事件中反复引用，所以也就从天使入手好了。

　　记得厦门书生的老板说了一句话：带翅膀的不一定是天使，也可能是鸟人。很难断定这句话他究竟是指向谁，但是其中的道理却值得把玩。前一篇文章已经从周鸿祎一贯的商业逻辑上阐述了周鸿祎最近所谓的反流氓背后的真实意图，（http://blog.donews.com/zhfuju/archive/2006/09/29/1049693.aspx），这里就不再详述，在这里我们只用两个故事来验证一下所谓“替天行道”以及“民心所向”的真实意图。

　　相信水浒传和李自成的故事大家都耳熟能详。水浒传标语式的口号是“替天行道”，李自成里反复强调的民意是“闯王来了不纳粮”，这两件事情跟周鸿祎现在所倡导的替天下网民讨公道，反流氓，（哈哈，当然不是真的）巧合似的相似。但一部水浒传最终是什么，替天行道到杀人放火受招安。李自成进北京干了什么，烧杀抢掠，骚乱美女，拷问降官。历史这么多教训在这里，关键是我们太认同造反者。一旦“正义之师”的民意确定，那么其落后，愚昧，破坏性，就被人们忽视，然后再被血淋淋的教训教训。

　　分析一个人的最终目的，最好的方法莫过于从其所作所为进行判断，说白了，也就是通过面子看里子。人为镀造的面子固然好看，固然可以向一部分人掩饰内里的动机于一时，但不可能向一部分人永远地掩饰或者向所有人暂时地掩饰，更不可能向所有人永远掩饰。为了里子问题，有时候面子也是可以牺牲掉的。

　　谓予不信，那么举例来看。一个例子是百狗（Baigoo）,由周鸿祎投资的武林榜公司负责运营的一款流氓广告插件。在以公正、公平和公开自居而且借用google的经典语录“不作恶”作为自己座右铭的360安全卫士所拟定的有上百家之多的流氓软件黑名单上，你是看不到百狗的，但是，杀毒软件厂商瑞星、冠群金辰以及与360安全卫士功能近似的超级兔子，却将该软件列为了恶意软件和间谍软件。这款流氓软件对周鸿祎系的其他网络品牌有什么好处？有好处，就是它可以在用户下载之后，每当用户用百度或者GOOGLE进行搜索，百狗就可以把周所投资的其他公司比如奇虎的很多很多牛皮癣广告显示出来。

　　再来看一个其他的例子。借天使身份，以江湖淫威，压榨盘剥创业公司，清洗创业团队，变为周氏王国的新版图。只此一条，周氏罪过莫大焉。以他2005年看上的奇虎为例，今天的奇虎里面，重庆奇琥的元老都已经被消除，飞天也去做了博拉网。Discus向周出售了15%的股份，而周给的钱也就值一辆宝时捷997，可怜的戴志康被追捧成80后创业典范，但其实不过成了帮周赚钱的打工者而已，周鸿祎本打算借助Discuz! 为它保驾，进而完成对中小论坛的渗透和控制，但没有想到小论坛业主的自主意识以及文明办网的力度加大，导致其蜘蛛计划的全线溃败。并且在这里面，可怜的红杉也成了冤大头，周天使提前瞄准红杉接盘，不但控制了diacuz，而且还把自己投入的钱凭空的翻了好几倍。事实上，红杉和IDG在国内投的很多项目都有周天使的影子在幕后，无论是奇虎还是51city、迅雷，甚至包括51.com。

　　无须说，为了达到里子里面根深蒂固的利益诉求点，必须构建起一个完美的价值链和利益共同体，也就是要形成自己可以随意把控的江湖式架构，这一架构还必须能够通过利用上下游的资源作为输入，而产生能带来可见利益的输出。这也就是所谓的圈子，千秋万载，一统江湖，放眼天下，尽是马仔。

　　周鸿祎的圈子

　　对于周鸿祎来说，面子、里子、圈子究竟孰重殊轻？这个问题也许只有他本人明白。不过，就上文来看，我想至少符合下面这首套用来的诗句，就是：“面子诚可贵，里子价更高，若为里子故，面子皆可抛。”确与不确，恐怕只有周鸿祎如鱼饮水，冷暖自知了。

　　毫不奇怪，周鸿祎苦心经营的圈子，当然也是为了其里子服务的。这个圈子的谱系图目前虽说还远不清晰，但至少已经有了一个大致的轮廓。

　　周为了达到里子的基本诉求，为自己构建了一个盘根错节的利益链条。周是作程序员出身的，所以他所设计的这个利益链条，也如一个完美的程序一样巧妙而且实际。这个链条中既有解决里子问题的节点，也有解决面子问题的节点。其挖空心思，确是令人叹为观止。

　首先是360安全卫士督导委员会。这个需要相当的技术含量的委员会机构，成员竟然全部是媒体的主编副主编以及掌握话语权的知名博客。可以说，周之所以在其利益方程式上安插这个程序，首先是出于面子的考量，不妨称之为周系家族的面子工程。但是，如果你单把这个督导委员会看作面子工程，就把周鸿祎想简单了。因为这个程序实际上还可以服务于周系投资家族中的里子问题，这也就是所谓“树牌坊”。而树牌坊的目的之一，是为了自己名正言顺地排挤掉其他的人做婊子的机会，自己做。如此明目张胆的利用媒体，再通过媒体覆盖被实质性强奸过得网民，周弘毅机关算尽。

　　至于怎么做呢？手法不一，不能详述。大略而言，无非是通过将360safe覆盖到尽可能多的用户桌面，来进一步为未来的360系列插件铺平道路，然后再利用这个360插件来提升其旗下子公司的流量，以便接下来拉其他VC入骰，为自己的投资作垫背的。

　　为了这个目的，周把自己精心打扮成一个为中小网站出谋划策的天使投资者，并以这一面目掩饰自己作为投资人和网站经营者的双重身份和双重人格。然后，凭着天时地利人和的天然优势，周迅速地建立起了自成一统的独立王国，在这个王国中，周可以通过拆东墙补西墙，将流量按照需要在这些公司之间随意转换，迷惑那些唯Alexa马首是瞻的VC们。由于通过360安全卫士为自己树了一道风风光光的贞节牌坊，转移了大家对流量作弊的注意力，使得大家一门心思与流氓软件周旋，周于是想当然地以为，在他自己的投资家族中发生的流量舞弊凉不至于被人注意。但那位掩耳盗铃的古人的经历告诉我们，有时候，聪明者也可能会被聪明所误。因为，正如卑鄙不可能永远成为卑鄙者的通行证，贞节牌坊也不可能永远成为流氓的幌子。

　　说到流氓的话题，忽然想到一个不久前在互联网大会上发生的小插曲。那一天，王雷雷从TOM专访间前经过，隔着易拉宝广告看到周鸿祎在接受采访，大喊了一声：周鸿祎大流氓！周反应特快的回了一句：你才流氓！哈~~~ 不过说实在的，还是很佩服老周的商业头脑，3721毕竟让很多记不住网址的人学会了上网，之后各方竞争才导致了目前的结局。就如同电信SP一样，好端端的一个朝阳产业三五年内做成了夕阳产业，做到了人人喊打的地步，真是可悲。　　　　

Tag：周鸿祎互联网 360安全卫士

chapi 发表于13时31分56秒 | 阅读全文 | 评论 0 | 编辑 | 分享
2007年06月09日

互联网的第二冬就要来到 - [IT业界]

互联网的第二冬就要来到

作者：程大宇 | 出处：传媒领袖网 |

　　陈彤访谈实录：

　　一、互联网正进入第二次泡沫期

　　传媒领袖网：最近互联网行业似乎又进入一个相对快速的发展时期，这和2000年左右的第一次高潮相比有什么不同？

　　陈彤：你说得很对，我经常跟人说现在的互联网正在进入第二个“泡沫期”，但与上一次互联网泡沫相比，这一次的泡沫应该说是很扎实的。几乎所有的成功模式的代表企业都是在赢利的，这一点是同上一次泡沫期本质上的不同。所以我认为当前的互联网行业还是处于一个比较健康的发展状态，不会像第一次泡沫期那样一捅就破。

　　传媒领袖网：泡沫带来的结果可能是长江后浪推前浪。可能在2年以前，人们一提到互联网首先会想到的肯定是新浪、搜狐、网易这些传统的门户，但是，目前人们好像更愿意把百度和腾讯作为代表，您怎么看这个变化？新浪对于这两个新兴的对手怎么看？您认为新闻、搜索、即时通讯哪一个能代表互联网未来的发展趋势？

　　陈彤：关键看这个关注是怎么样一种关注，什么叫更关注了？是谁更关注？我这儿有一份对全国各类网络媒体报道情况的监控数据，新浪一直是国内网络媒体中关注度的首位。对于这种说法，我觉得不必过多地关注，最重要的是做好自己的事情。的确，目前几个门户网站的Alexa流量排名是在下降，但这只能说明门户网站处在一个调整时期。在互联网行业，各领风骚三五年是很正常的现象，各种模式都有它的诞生、发展、调整的一个过程。

　　当然，我们也不否认像以百度和腾讯为代表的新兴网站这两年进步是非常明显的，我觉得这是互联网行业和广大网民的荣幸，只有这样互联网才能有一个很良性的竞争环境，给用户提供更好的网络服务。我在互联网业这么多年来，一直最反对以当前成败论英雄的做法，回头看两三年前的互联网业有一种现象，谁火就追捧谁，认为人家的模式是最好的，以前是丁磊，然后是李彦宏，现在又轮到马化腾了，我觉得持这种观点的人这太没出息了。互联网的运营应该是一个长期的过程，不能以“一时一事”判断一家公司的成败。

　　互联网领域发展日新月异，谁也无法预料明天又会呈现一个什么样的局势。就现在来看比较成熟的模式是以新浪为代表的新闻模式，以百度为代表的搜索模式，以腾讯为代表的IM模式。而且我相信新浪、百度、腾讯这三种模式会在一个相当长的时期内继续保持领先。其中我认为百度将会遇到很激烈的竞争，因为Google这两年在中国的工作是很扎实的，而且Google的技术实力也非常强。除了这三个模式外，我认为未来互联网最有潜力的模式应该是电子商务，这一块未来的市场空间甚至比互联网广告和其他一切现有的盈利模式都要大，新浪也一直在做这方面的有益尝试，我们相信只要用心去做，一定能够有所收获。

　　传媒领袖网：正如您所说，互联网发展日新月异，我们发现这两年视频网站异军突起，发展得很快。就连搜狐的前总编李善友也放弃优厚的待遇转而去做视频网站，您觉得视频网站的魅力何在？新浪的博客借助名人效应很快后来居上，新浪播客会采用同样的方法么？

　　陈彤：我觉得视频网站一定是互联网今后发展的一个重要的领域，为什么这么说呢，因为中国从去年开始已经进入真正意义的宽带时代了，今年使用宽带上网的人数更是超过网民总数的70%，所以随着宽带的普及，宽频产品也会越来越受到重视。但目前来看国内的视频网站还都处在一个很初级的阶段。

　　新浪早在两年前就开通了宽频频道（由编辑采集视频信息供用户点播），去年底开始做的“播客”频道（用户自己采集编辑视频信息的模式）。据我们了解，在这两个领域新浪目前已经做到了国内的领军地位。但是这种宽带产品最大的问题就是在财务上的平衡上还需要一定的时间，至少目前它还是一个需要投入的项目。这种投入主要在这几个方面：首先，购买正版内容的版权费用是很贵的，然后服务器和带宽的维护费用要远远超过我们通常所使用的窄带产品，另外它还需要一个高水平的研发队伍去不断开发。虽然这样，新浪还是坚定不移的要发展这个领域，但可喜的是我们的这种高投入还是取得了比较好的效果。

　　至于“名人效应”，我不认为播客这种形式通过名人效应能够取得成功，播客是一个对技术要求相对较高的网络产品，对于大部分名人来说，这个技术壁垒都是一个门槛，所以播客必然是深度的视频爱好者发挥所长的一个领域。今年，我们打算发起一个“播客”大赛，并投入千万元的奖品来鼓励网民原创，提升我们国内的原创制作水平。因为目前国内大部分关注度高的内容还都是来自国外的，但毕竟文化背景不同，我相信原创的东西更能符合国人的口味。

二、细节制胜不变的真理

　　传媒领袖网：新浪在细节上一直做得很好，对于内容的每个部分都要求很严格，已经是业内的榜样和标尺。细节是新浪成功的关键么？

　　陈彤：“注重细节”并不是新浪的全部，但可以说这是新浪新闻成功的关键之一。我们是中国最早做新闻的商业网站，这么多年下来无论是实践、理念还是影响力我们都是当之无愧的业内第一。在10年前我们就开始了24小时的全天候新闻发布，这甚至比央视的新闻频道和凤凰卫视都早。这是多年下来，我们在新闻制作到发布的各个环节都形成了自己独特的一个体系，也就是所谓的“新浪模式”吧。当然，也不是说我们就无懈可击了，新浪每天近百万页的新闻的更新量，出现一些疏漏肯定是难以避免的，但我们有完备的更正机制，几个专门的团队每天实时监控，确保了我们的准确性和时效性。应该说，互联网新闻业没有什么标准可循，我们的每一个规定，每一个细节都是通过实践不断总结和完善的。我可以很自豪的说，在网络媒体运营方面，新浪是世界一流的，很多国外的网站并不比我们强。传媒领袖网：好的模式一定会被大家所关注，所模仿。有些网站甚至完全照搬新浪的模式，新浪是否担心被后来者超越？

　　陈彤：说实话，我们以前也曾经有过这种担心，但这么多年下来，我们在网络媒体领域是越来越有自信了。除非几个原因同时具备，否则很难真正威胁到新浪的地位。这几个因素包括：强大的资金实力；高水平的编辑团队；强劲的技术支持；拥有巨大用户认知度的良好的自身品牌；和业界深度的合作关系。目前这几个条件我想象不出还有哪家网站同时拥有，他们都有这样或者那样比较严重的问题，所以模仿新浪模式往往是以失败告终。

　　传媒领袖网：网易很早以前就简化了自己的新闻页面，而搜狐新闻最近也改版成更简洁的页面，而新浪的新闻中心似乎一直都没怎么变过，是不是这种“新浪模式”永远不会改变？

　　陈彤：搜狐和网易的改版，确实是在探索一种跟新浪有所区别的模式，他们都在进行所谓的“去新浪化”。可以说这是从模仿到探索的一种觉醒，是非常有益的。因为它们之前的模式太像新浪，所以一直不能超越新浪。我们鼓励他们去做这种探索，中国有1.5亿网民，需求肯定也是五花八门的，所以网络的呈现模式应该也不只是一种。

　　其实“新浪模式”并不是一成不变的。正相反，我们一直以来都在不停的调整和完善自己的模式，我们的运营思路每隔一段时间都会有一些比较大的修正和调整，但是改完之后仍然还是“新浪模式”，因为这是我们自主探索出来的，所以每个部分都打着新浪的烙印。这种调整是随着技术、市场、网民需求变化的应变机制，只有这样才能更好的适应市场环境。比如我们原来曾经有过严格的规定，要求图片不可以超过40k，因为窄带时期，过大的图片会降低用户的浏览速度，但是宽带普及以后，就不存在这种问题，没有带宽的限制，用户都喜欢更清晰更高质量的图片，所以这个规定也就相应的放宽了。

　　三、不缺并购资金只缺好目标

　　传媒领袖网：最近国际传媒集团之间掀起了一股并购的风潮，默多克要收购道琼斯，微软要并购雅虎，甚至连路透社也被并购，这些并购为什么会集中发生在这个时候，是巧合还是有什么深刻的原因？他们希望在并购中得到什么？您怎么看媒体之间的并购？

　　陈彤：我觉得媒体间并购是一种很经常性的商业行为，在行业发展到一定的阶段，成功企业为了继续扩大自己的市场份额和盈利规模，一定会考虑通过并购的模式跨越式的发展，这都是很正常的现象。但有的时候也是出于无奈，比如最近Google刚刚以31亿美元天价收购在线广告网络公司DoubleClick，微软公司就宣布要用60亿美元现金收购aQuantive公司。这说明市场竞争激化，大家为了快速占领市场份额并购就成了一种很常用的做法。

　　传媒领袖网：那么，新浪会不会在适当的时候选择以并购的方式来应对激变的传媒局势？

　　陈彤：新浪过去就有过成功的并购案例，几年前在当时的CFO曹国伟的主持下我们曾并购过两家短信服务公司，这一并购使我们迅速的成为国内SP领域的老大，同时股价也创造了近七八年来的最高点，是国内互联网业一次非常成功的并购案例。

　　我觉得我们使用并购这种手段是有条件的，应该是在通过自身建设难以在短期内达到理想效果，而竞争局势又刻不容缓的时候采用，这种跳跃式的手段可以实现一步到位，迅速提高新领域内的认知度和盈利水平。可以非常坦率地告诉你，新浪目前的账上资金非常充足，有几个亿美金的流动资金。我们不缺并购的资金，目前只不过暂时没有特别好的目标值得我们去并购。

Tag：互联网

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